BIOGRAPHY

Seventeen years of experience in R&D, academics and entrepreneurship. Worked as Scientist with SAMEER - an R&D lab of DOE - in the area of "Microwave Characterization & Applications of Superconductors". Has published papers in Electronics Letters, Microwave & Optical Technology Letters, IETE Technical Review, Applied Superconductivity and Superconductor Science & Technology. Was a visiting faculty for 6 years at CRCE College, Mumbai. Has travelled twice to South-East Asia for international dealer meets. Before Joining ASB, headed the placement function at Great Lakes Institute of Management, Chennai. Was a key management team member in Great Lakes in its start up branding, pioneer batch admissions and press liaison. Branch topper at IIT; marketing and overall topper / double gold medallist for PGPM. Has been a key player at Amrita in the product launch of the new Amrita-SUNY Buffalo joint initiative - MITES. Also teaches in this course.

INTEREST AREAS
IT Enabled Services Industry, International trade, Analytical Methods in Marketing, Strategic Outsourcing, Strategic Marketing Management

COURSES TAUGHT
Strategic Outsourcing [A Second Year Elective], Strategic Marketing Management [A Second Year Elective], Global ITES Marketing [A core paper for the MITES programme )